What is Schema Markup and How to Implement It?

Schema Markup is a machine readable code that tells search engines like Google, what is your webpage about, and what content is available on your webpage. So that Google can better understand your content, and it’s also better to rank your website higher in search engine results page (SERP).

It makes information available on your webpage well structured, you can check that structured data using “structured data testing tool” (now Schema Validator).

How to implement Schema Markup on your website?

Schema Markup supports a large number of structured data types. For example Person, Organization, Website, Webpage, newsArticle, techArticle, blogPost, Products and lot more.

Here is a sample schema markup for “Organization” that you can customize as per your requirement, it may also help to trigger a company Knowledge Panel.

Later you can influence the information in your company’s knowledge panel through this schema markup because Google also looks into your schema markup present on your website to fetch any new information.

Organization Schema Markup

<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Organization",
"@id":"http://www.sunilbutolia.com/entity/famepublish/", 
    "name": "FAMEPublish", 
"foundingDate": "2020-01-01",
"location" : "New Delhi, India",
"parentOrganization":
      {
        "@type": "Organization",
        "@id": "http://www.sunilbutolia.com/entity/fame-internet/",
        "url": "http://www.sunilbutolia.com/entity/fame-internet/",
        "name": "FAME Internet",
"owns" : "Knowledge Panel Agency"
      }
"description" : "FAMEPublish is India's leading news distribution platform formed by Sunil Butolia on 1st January 2020, headquartered at New Delhi, India. It is a wholly-owned subsidiary of FAME Internet. It specializes in creating, distributing, and measuring the distribution of corporate press releases, financial announcements, and multimedia content to media, social platforms, investment communities, and other key audiences in India and around the globe. We are an end-to-end service provider with regards to news and content distribution in India.", 
"sameAs": "http://www.sunilbutolia.com/entity/famepublish",
}
</script>

You can make required changes to above mentioned code and then copy and paste this code on your website right after the first <head> tag and save your theme template. If you are not sure where is the <head> tag then edit your theme and open header.php file (wordpress), where you can find <head> tag easily.

Person Schema Markup

There is also a person code that is responsible to generate person knowledge panel on Google SERP.

<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Person",
"@id":"http://www.sunilbutolia.com/people/sunil-butolia/", 
    "name": "Sunil Butolia", 
"birthDate": "1988-03-01",
"birthPlace" : "New Delhi, India",
"description" : "Sunil Butolia is a digital marketer and founder of FAMEPublish.", 
"sameAs": "http://www.sunilbutolia.com",
}
</script>

You can make required changes to above mentioned code and then copy and paste this code on your website right after the first <head> tag and save your theme template. If you are not sure where is the <head> tag then edit your theme and open header.php file, where you can find <head> tag easily.

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